There are three different ways in which you can target users with birthdays on Facebook: Demographics > Life Events > Birthday > Upcoming Birthday. Demographics > Life Events > Birthday > Birthday Month. Demographics > Life Events > Friends of.
Can Facebook Ads Target birthday?
Facebook’s advertisement platform offers advertisers with a range of ways to target people in specific age groups, users with upcoming birthdays and their closest friends. Demographics can be combined to enable function venues to speak directly to users with upcoming milestones including 21st and 30th birthday parties.
Can you age target on Facebook?
The minimum age on Facebook is 13, so all ads will be targeted only to people at least 13 years of age. Advertisers promoting products with age restrictions in different locations should adjust this setting before submitting their ads. Learn more in Facebook’s Advertising Policies. Was this information helpful?
Who should I target on Facebook?
Target your audience’s interests. Trying to target your ideal customer just based on demographics like age and gender isn’t going to cut it. That’s why you need to be very specific with your targeting. If your target audience is too large, your click-through-rate will be low, and your ads will fail.
Can you target under 18s on Facebook?
This is now changing as Facebook have recently removed the facility so that now adverts can no longer target users under 18 based on their interests. To target users under 18, adverts will have to be generic with no interest targeting. It will purely be based on age, gender, and location.
Can you target below 18 on Facebook?
Facebook will no longer let marketers show ads to people younger than 18 based on their interests or their activity on other apps and websites. Advertisers will still be able to target ads to young people based on age, gender and location, the company said Tuesday in a blog post.
Can you target children on Facebook?
“You can only actually now target a young person based on their gender, age, or location.” The new revelations suggest Facebook no longer allows advertisers to directly target children but instead uses data from their online behaviour to power an AI “Delivery System” to optimise targeted ads to them.
Can you target parents on Facebook?
Facebook actually has a great broad category targeting solution for parents. It used to be buried in the family status category, but is now called out as “parents.” It gives parent categories based on age of child.